Data Collection Practices

We gather and manage various types of personal information, including:

2. Usage of Your Data

Your personal information is used for these key purposes:

  • Service Provision in Smethwick:
    • Managing your vehicle rental bookings and agreements involves a thorough process. We verify your identity to confirm that you meet our rental criteria. Our team assists with the collection and return of vehicles, while also overseeing payment transactions, deposits, and any applicable charges.
  • Customer Communication (Legitimate Interest and Contract Fulfillment):
    • Providing booking confirmations, updates, and essential rental details. Addressing your questions and offering customer assistance. Informing you about modifications to our services or policies.
  • Marketing Consent and Legitimate Interest in Smethwick:
    • We will send promotional offers, newsletters, and service updates only with your consent or if we have a legitimate interest. You can opt out at any time.
  • Service Enhancement for Community Benefit:
    • Evaluating website activity to refine user experience and service functionality. Performing research to improve our vehicle offerings and customer services.
  • Legal Compliance in Smethwick Car Hire:
    • Adhering to local laws and tax regulations. Protecting against fraudulent activities and maintaining service integrity. Addressing conflicts and upholding our terms of service.

3. Data Sharing Practices

Sharing Your Information

  • Service Partners in Smethwick: We collaborate with third-party companies, including payment processors and IT support, to provide our services. These partners are required to safeguard your information.

We do not share your personal information with third parties.

Data Protection

We apply suitable technical and organizational measures to safeguard your personal information from unauthorized access, alteration, disclosure, or destruction. Our practices include encryption, access controls, secure servers, and periodic security assessments. Despite these efforts, no method of internet transmission or electronic storage can guarantee complete security.

Data Retention Policy

We keep your personal information only for as long as needed to achieve the purposes for which it was collected, including compliance with legal and reporting obligations. The duration of retention depends on the specific type of information and the circumstances surrounding its use.

Your Rights in Smethwick

Your rights under UK data protection law in Smethwick

  • Accessing Your Information: Obtain a copy of your personal information records.

For rights inquiries, please reach out using the contact information below.

Cookies and Tracking Usage

Our website employs cookies and similar technologies to improve your browsing experience, assess site traffic, and customize content. You can adjust your cookie preferences directly through your browser settings to ensure they align with your needs.

8. Updates to Policy

This Privacy Policy may be revised from time to time to align with changes in our practices or legal obligations. Any updates will be reflected on this page, along with a new "Last Updated" date. We recommend checking this policy periodically to stay informed about how we protect your information.

Smethwick Car Hire Contact

For inquiries regarding our Privacy Policy or data practices, please reach out:

Smethwick Car Hire Services
Hagley Road, Smethwick, B66, West Midlands, United Kingdom
Contact Number:: 441922500339